SEOops…

The term SEO (Search Engine Optimization) is becoming well-known among people who either have or seek to have a website. Many of the clients I talk to seem to want it- but very few know what it is or how it works.

Time and time again, clients begin the web design conversation with “Once... Read more

Posted in Uncategorized | No Comments »

The Book is Judged by Its Cover

I recently spoke with a client who was searching for potential venues for a wedding. She said that she was choosing companies to contact based on the quality of their website.

I have heard similar comments from others on numerous occasions, and find that I make decisions in the same way. Of c... Read more

Posted in Uncategorized | 1 Comment »

A Lead is a Terrible Thing to Waste

If you’re like most business owners, you may think of marketing largely as a necessary evil. Many small business leaders grudgingly throw time and money at marketing tactics in order to get leads which, they hope, will someday convert to actual clients.

Getting leads isn’t always ... Read more

Posted in Uncategorized | 2 Comments »

Blog In vs. Blog Out

Blogs have become widely appreciated recently because of their ease-of-interactivity and popularity with the search engines. A Blog is essentially a website that acts as an online journal. It allows visitors to post responses or comments, usually based on topics or Blog posts made by the Blog owner.... Read more

Posted in Uncategorized | 1 Comment »

Tapping into New Years Resolutions

For many businesses there is a small window of opportunity based on ‘New Years Resolutions.’

On a psychological level many people tend to re-evaluate their lives, their businesses, and their priorities and can get a renewed sense of enthusiasm toward change.

This is a great... Read more

Posted in Uncategorized | No Comments »

Driving More Traffic to your Website

There are quite a few ways to drive traffic to your website outside of relying on the Internet and search engines. In fact, solely relying on web marketing and the search engines to drive traffic to your website is a big mistake especially for a new business.

There are tactics that require li... Read more

Posted in Uncategorized | 1 Comment »

Tips for Writing Website Copy

Most website owners focus so much on the design of their site that they neglect the importance of the copy (text). The copy is actually more important in terms of keeping visitors on your site. In addition, the search engines place a heavy priority on your website copy when ranking your website.

Posted in Uncategorized | 7 Comments »

Now is not the time to sit back & wait for clients to come to you…

Most of us our feeling the economic challenges of the times, but it seems as if some small businesses are doing better than ever.

The one thing that seems to separate them from the rest is that they are extremely proactive and strategic in the area of business develo... Read more

Posted in Uncategorized | No Comments »