Jul, 10
Being Unique is Not Always Ideal
Most website owners are looking for unique visitors to their website—meaning those who have never visited the site before. However, while unique visitors are certainly important, they are typically not the most beneficial to your business.
The web visitors who are the most interested in yo... Read more
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Jul, 10
What Goes Up Doesn’t Have to Come Down
Most small businesses find their sales and marketing results to be very cyclical, meaning that revenues and profits can fluctuate dramatically from month to month.
Having worked almost 20 years in marketing I’ve struggled with this process since the beginning. What I’ve discovered... Read more
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May, 10
No Brainer Branding
Keeping yourself in front of your prospects and clients – as often as possible, without annoying them – is one of the most important aspects of branding.
Branding is a crucial aspect of marketing. Larger companies have huge budgets dedicated to branding – and it is equally importan... Read more
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May, 10
Every Page Counts
When it comes to your website’s Google ranking , the quantity and quality of your site’s content are of primary importance. In fact, there is a saying that ‘Content is King’.
The quality part of the equation is based on incorporating keywords into the content. The quan... Read more
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Apr, 10
Knocking is Just Not Enough…
It’s been said that the door of opportunity won’t open unless you do some pushing—and most people who own and run businesses have found this to be painfully true.
Even with a strong referral base and a good Internet presence, securing new business can be very difficult witho... Read more
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Mar, 10
Certainty Beyond Faith
Entrepreneurs and business owners have something interesting in common: no matter how strong their sales and marketing skills are, no matter how many connections they’ve developed, no matter how high the quality of their product or service, the success of their businesses still relies on a fair am... Read more
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Mar, 10
SEOops…
The term SEO (Search Engine Optimization) is becoming well-known among people who either have or seek to have a website. Many of the clients I talk to seem to want it- but very few know what it is or how it works.
Time and time again, clients begin the web design conversation with “Once... Read more
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Feb, 10
The Book is Judged by Its Cover
I recently spoke with a client who was searching for potential venues for a wedding. She said that she was choosing companies to contact based on the quality of their website.
I have heard similar comments from others on numerous occasions, and find that I make decisions in the same way. Of c... Read more
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Jan, 10
A Lead is a Terrible Thing to Waste
If you’re like most business owners, you may think of marketing largely as a necessary evil. Many small business leaders grudgingly throw time and money at marketing tactics in order to get leads which, they hope, will someday convert to actual clients.
Getting leads isn’t always ... Read more
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Jan, 10
Blog In vs. Blog Out
Blogs have become widely appreciated recently because of their ease-of-interactivity and popularity with the search engines. A Blog is essentially a website that acts as an online journal. It allows visitors to post responses or comments, usually based on topics or Blog posts made by the Blog owner.... Read more
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