Jan, 10
Blog In vs. Blog Out
Blogs have become widely appreciated recently because of their ease-of-interactivity and popularity with the search engines. A Blog is essentially a website that acts as an online journal. It allows visitors to post responses or comments, usually based on topics or Blog posts made by the Blog owner.
Blogs have built-in content-management-systems so the Blog owner can easily update the Blog and add content in the form of Blog entries. Unlike a typical website where new content gets added infrequently, with a blog, one can add new content on a regular basis. Website content that changes frequently, also known as dynamic content, is one of the major variables that Google and other search engines use in their algorithms when ranking websites.
In addition to dynamic content, the quantity of content also plays a major role in search engine ranking. Blogs are designed to automatically archive past entries so that the Blog owner can easily add new entries. This cumulative content will continually improve a Blogs relationship with the search engines.
One of the biggest mistakes that most Blog owners make is to set up a Blog separate from and not integrated into their website. Integrating a Blog into a website takes more time and effort and typically requires a web programmer but it is totally worth the effort since the Blog will then enhance the websites credibility with the search engines.
By building your Blog directly into your site, it will have the same look and feel as your website- As people visit your Blog they will then have instant access to the rest of the information on your website. If your blog is separate from your website, and just links to your website, you lose these benefits.
One caution is not to use a Blog as your main website – It typically doesn’t have the same aesthetics and may turn off some of your website visitors.
Mikel Bruce
Tiny Frog Technologies
San Diego Web Design & SEO
www.tinyfrog.com
888-282-7818
3 Responses to “Blog In vs. Blog Out”
Leave a Reply
I love this article, it really is simple and useful. Thank you for putting such consistently good content out of the web.
I really like when people are expressing their opinion and thought. So I like the way you are writing
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