Apr, 12
SEM vrs SEO vrs PPC
There are a lot of acronyms being thrown around now regarding web marketing. You may have heard of SEO, PPC and SEM, all of which are often used by people who don’t know what they’re referring to. SEO or Search Engine Optimization typically refers to optimizing your search visibility organically versus paying for advertisements to [...]
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Apr, 12
Your Website is the Face of Your Business
The first representation of your business most people see is your website. Even if you go to a networking group and give people your business card, the majority will likely visit your website before they make an effort to contact you. So it’s probably the most important place to put your best foot forward. Remember [...]
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Apr, 12
Dynamic Content
It's important to update your website's content on a regular basis for several reasons. If people are revisiting your website, it's important that they have access to new & updated content – if you're hoping to become a resource to prospective clients. You should have an area on your site dedicated to educating your prospects [...]
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Mar, 12
Don’t Ignore the Search Engines
A lot of people have a marketing focus that doesn’t include the search engines, whether it be print media or other forms of grassroots marketing. But it’s important to have some type of emphasis on the search engines because about 70 to 80% of those people searching for anything today are using the search engines, [...]
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Mar, 12
The Power of Analytics
In a recent blog post I talked about Google Analytics. Google Analytics is a feature we typically implement into our clients websites. Basically it's a piece of code that can be easily embedded into a website and it's available for all for free from Google, although very few people take advantage of what the tool [...]
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Mar, 12
Why Use Web Analytics?
Most people who have websites don't actually take into consideration what their website can be doing for their business. A website is a great business tool, especially when it's looked at from an analytical perspective, meaning looking at the statistics that the website produces. There are a lot of different analytic tools that are offered [...]
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Jan, 12
Content Management Systems
Many people today have websites that are referred to as static websites, meaning a website in which the user cannot update or change the content on the website. Businesses are changing all the time. So if your business is constantly changing and your website isn't, your website can fall behind very quickly. If you're relying [...]
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Jan, 12
Conversions Strategy #3- Simplifying Your Homepage
Four or five years ago when blogs started to become popular a lot of people were designing their websites to look like blogs. Things have changed over the past number of years. Very complicated, text heavy websites, especially text heavy Home pages are no longer in favor. People tend to be busier than ever and [...]
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Jan, 12
Conversion Strategy #2 – Contact Forms
Another important conversion optimization strategy is adding features and functions to your website in order to make it as easy as possible for your website visitor to contact you. A strong conversion strategy is to place a contact form in a very prominent place on your Home page. It's sometimes called a Quick Contact Form [...]
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Jan, 12
Conversion Strategies #1 – Video
Over the next several blog posts I’m going to talk about conversion optimization strategies. A conversion optimization strategy is a functionality that’s implemented into the website to improve or increase conversions. A conversion relates to the goal of converting your website’s visitors into a prospective client. There are many strategies that are designed to increase [...]
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