Jan, 12
Content Management Systems
Many people today have websites that are referred to as static websites, meaning a website in which the user cannot update or change the content on the website. Businesses are changing all the time. So if your business is constantly changing and your website isn't, your website can fall behind very quickly. If you're relying [...]
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Jan, 12
Conversions Strategy #3- Simplifying Your Homepage
Four or five years ago when blogs started to become popular a lot of people were designing their websites to look like blogs. Things have changed over the past number of years. Very complicated, text heavy websites, especially text heavy Home pages are no longer in favor. People tend to be busier than ever and [...]
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Jan, 12
Conversion Strategy #2 – Contact Forms
Another important conversion optimization strategy is adding features and functions to your website in order to make it as easy as possible for your website visitor to contact you. A strong conversion strategy is to place a contact form in a very prominent place on your Home page. It's sometimes called a Quick Contact Form [...]
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Jan, 12
Conversion Strategies #1 – Video
Over the next several blog posts I’m going to talk about conversion optimization strategies. A conversion optimization strategy is a functionality that’s implemented into the website to improve or increase conversions. A conversion relates to the goal of converting your website’s visitors into a prospective client. There are many strategies that are designed to increase [...]
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Dec, 11
Some Keys To Choosing Key Words
Your keywords are an important component of the search engine marketing process. If you're going to engage in some type of search engine optimization through organic ranking or if you're engaging in adwords campaign through Google Adwords, it's very important that you take the time to choose the right keywords. A keyword is really more [...]
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Nov, 11
Why’s and How’s of Creating a Fan Page
People interested in your business want to know more about you than what they can read in an advertisement. A Facebook fan page is one of the best ways to communicate friendly, first hand information about your company. Creating a fan page allows you to present your company’s best qualities within the most powerful and [...]
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Nov, 11
Your Website is the Hub of your Marketing
Your website is probably the most important marketing tool available to you and your business. If you think about it, most marketing or business development campaigns are designed to drive traffic back to your website. Whether it's a traditional form of marketing through advertising in a newspaper or magazine, a radio or tv ad, or [...]
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Nov, 11
Why use Social Media? Socialnomics.
Social Media Revolution Over 50% of the world’s population is under 30 years old. If Facebook were a country it would be the 3rd largest country in the world. 90% of consumers trust peer recommendations. Only 14% trust advertisements.
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Nov, 11
How to Make Fans of Your Fan Page
Here are a four ways to attract people to your fan page. Put your fan page URL in your email signature for example, Put the link to your fan page in a prominent place on your website. Customize your fan page URL (like www.facebook.com/tinyfrogtech). Invite all of your friends to like your fan page. And [...]
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Oct, 11
Call to Action
Have you ever gone to a website that was interesting and attractive – but you didn't really know what to do? That website was lacking what is referred to as 'A Call to Action'. A call is action is probably one of the most important elements on a website. It is a function, feature or [...]
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