Every Page Counts

When it comes to your website’s Google ranking , the quantity and quality of your site’s content are of primary importance. In fact, there is a saying that ‘Content is King’.

The quality part of the equation is based on incorporating keywords into the content. The quantity is basically the amount of text and web pages on your site.

Google and other search engines track the number of pages on your site. This number is factored into the search engine’s relevancy algorithms when deciding where to rank your site.

The only problem is that visitors to your site can be overwhelmed if your site is loaded down with pages linked into your navigation, or if there is too much text.

So, how can please both your website visitors and the search engines at the same time? How can you increase the page count and content without overloading your visitors with information?

One of the best ways is to build a Blog into your site. A Blog is a great way to have total control over adding your own content; what’s more, each time you write a blog post you are essentially creating a new page and therefore increasing your page count.

And, if you incorporate your keywords into your Blog posts, you are killing two birds with one stone by focusing on both quality and quantity.

The other nice benefit of a Blog is that it archives pages and content well. With the pages archived, your site doesn’t appear to be overwhelming, yet the content is very accessible.

A lot of people are intimidated by Blogs because they don’t want to get tied down to having to write Blog posts all of the time and monitor comments.

The easy way out is to write 2-4 short (1/2 page) Blog posts or entries per month on educational topics related to your business- and to set the Blog up so you have to approve the comments. This way they will be sent to your email and you can approve them (or not) whenever you want. This is a great approach to using a Blog, and requires only a few hours per month.

Take note, though, that it is important that your Blog is programmed into your website. An external Blog that is not on the same domain won’t provide you with any of the benefits that have been discussed in this article.

Mikel Bruce
Tiny Frog Technologies
San Diego Web Design & SEO
www.tinyfrog.com
888-282-7818