Mar, 10
SEOops…
The term SEO (Search Engine Optimization) is becoming well-known among people who either have or seek to have a website. Many of the clients I talk to seem to want it- but very few know what it is or how it works.
Time and time again, clients begin the web design conversation with “Once my website is up I want to be on the first page of Google…” Unfortunately, everyone else wants the same thing, so the competition for the first page of Google can be fierce.
Consider these statistics-
- Over 80% of the people searching for just about any product or service are using the Internet
- Over 80% of the people searching on the Internet are using Google
- About 90% of the searchers never leave the first page of a search.
These factors combined add up to one conclusion: getting your site to appear on to the first page of Google is both hugely beneficial and highly necessary for your business. But getting on page one doesn’t just happen by putting up a website.
Google uses fairly complex software programs, called algorithms, to determine where your website ranks for a keyword search. These algorithms basically compare your website against all of the other websites on the Internet competing for the same keywords. They then rank all of the sites based on a variety of factors.
I believe it is crucial to have an idea what these factors are in order to have any success in getting your website optimized.
Of course, Google doesn’t actually advertise what these factors are–their algorithms are kept secret. But many of the factors have become common knowledge.
Here is a list of some of the known factors:
- Integrating your keyword phrases into the text of your website along with the meta tags (HTML) in your website
- Adding Headline tags to the keywords in your website
- The quantity of content on your website
- The quality of content on your website relative to your keywords
- The age of your domain name
- Integrating keywords into your domain name
- Dynamic Content- Keeping your website content updated regularly
- The number of websites that link back to your website- also known as Link Popularity
The good news is that almost all of the factors listed above, referred to as ‘on-site’ optimization factors, can generally be controlled directly by you when building and updating your website.
The only exception is the final factor, Link Popularity, which requires the cooperation of other websites. This is referred to as an ‘off-site’ optimization factor. This process of building your in-bound links is known as ‘Link Building,’ and it is among the top reasons someone would hire an SEO consultant.
Getting your website to rank optimally in Google and other search engines doesn’t happen overnight. And if you don’t pay any attention to it, it probably won’t happen at all.
Focusing on your ranking can be a huge benefit to your business. Take the time to learn about this process, and you’ll have taken a big step toward creating a profitable web presence for the long haul.
Mikel Bruce
Tinyfrog Technologies
San Diego Web Design
4 Responses to “SEOops…”
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Hiya from Argentina! I have found your article post on alltheweb. Useful content! Helen J. Schoolcraft x
I was just looking around the net while waiting on a few domain transfers to finish from some recent sales and found your blog. Thanks for the info.
omg that was hilarious! lovez it
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