Tapping into New Years Resolutions

For many businesses there is a small window of opportunity based on ‘New Years Resolutions.’

On a psychological level many people tend to re-evaluate their lives, their businesses, and their priorities and can get a renewed sense of enthusiasm toward change.

This is a great time for businesses to improve their visibility in their markets as much as possible.

The Internet and your web presence are both very important factors in establishing a connection with your potential clients during this time of year

Here are a few tips to help leverage the Internet, your website and other marketing techniques to become more visible in order to tap into ‘New Years Resolutions’:

1. New Year’s Resolution Special- Incorporating an end-of-year or New Year special sounds pretty basic but a lot of business owners tend to neglect such offerings. Be sure to promote this offer actively and to add it to a prominent place on the home page of your website.
2. Incentive Based E-Newsletter Opt-In- One great goal for your business in the New Year would be to grow your email marketing database. The quickest way to do this is by adding an email opt-in form to your website and to offer some type of e-gift such as an e-manual or e-book as an incentive when someone signs up. This offer should be linked in through an auto-responder so that it is totally automated and should tie in with an email service provider.
3. Value-Added Membership Service- Start the year by offering your existing and new clients a free membership service as a value-added component of your business. Adding a web-based membership service that ties into your website is fairly basic- as simple as adding a password protected area where clients can log-in to access proprietary information such as videos, articles, e-books, e-manuals, or any other type of educational information related to your service.
4. Commitment to Follow-up- Every lead that comes in through your website should be treated like gold. The only thing that you can convert into a sale is a lead. Statistically it takes on average 7 contacts to convert a prospect to a client and most people give up after 2. The easiest way to work hard vs. smart is by PRO-ACTIVELY following up on the leads that come in. A great investment in the New Year would be a Client Relationship Management Program (CRM). A CRM is a service designed to give you the tools to track and manage your prospecting follow-up process. The most important part of the sales process is follow up and a lack of follow up is the most common place that energy and momentum are leaked.
5. Holiday Wishes email blast- It may be too late this year but during the holiday season next year, take a few moments to put together an email to everyone in your email database wishing them a Happy Holidays. This is a great way to connect with everyone you know and to let them know you are thinking of them without asking for anything.

Mikel Bruce
Tiny Frog Technologies
San Diego Web Design & SEO
www.tinyfrog.com
888-282-7818